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| Real World Investor (RWI) is a comprehensive online survey tool kit that brings companies together with their target audience. Members of RWI, known as panellists, represent a wide cross section of people interested in public companies including 50+ senior city/deputy city editors and financial journalists, through to hundreds of institutional investors, analysts and private investors. |
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Surveys involve extensive multi choice questioning on a range of issues such as usability, communications effectiveness, key message delivery and IR Best Practice. Our survey panels also provide additional 'free text' information on their user experience, imparting constructive criticism and content suggestions. |
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Clients can also bespoke their surveys, by adding additional targeted questions to solicit specific opinions from the RWI survey participants, or selecting panels that match their exact target investor profile, or inviting existing investors to take part.
Clients can even contact key respondents with follow-up questions to enrich data and gain further insight. |
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RWI clients, keen to lead in their sector, can benefit from ‘RWI’s Sector Peer Comparison’ panellist benchmarking service.
Surveys are undertaken across selected peers to gauge investors and commentators opinions and then compared to our clients own results. |
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Taking on board advice from the RWI team and repeat testing, either from the original panel members, or from a 'fresh' selection of investor eyes, completes the service and delivers substantial long term cost savings on top of delivering actual IR Best Practice. |
Given the high costs associated with developing and running an effective IR website, this unique benchmarking service allows companies to develop their site to match investor needs, rather than trying to second guess what investors want.
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